Collecting Personal Information
We collect Device Information using the following technologies:
Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
Purpose of collection: to load the Site accurately for you, to perform analytics on Site usage to optimize our Site, to provide you with information and advertising of interest to you, to communicate with you more effectively, to assist us in effectively managing any purchases you make from us and to effectively manage any account you have with us.
Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels; collected automatically when you subscribe to our email list, create a pet profile concerning your pet, or otherwise register with us [ADD OR SUBTRACT ANY OTHER TRACKING TECHNOLOGIES USED].
Disclosure for a business purpose: shared with our processor Shopify; shared with our processor/controller Good Boy Studios, Inc.; shared with various third-party processor marketing agencies and advertisers [ADD ANY OTHER VENDORS WITH WHOM YOU SHARE THIS INFORMATION].
Order informationExamples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers [INSERT ANY OTHER PAYMENT TYPES ACCEPTED]), email address, and phone number.
Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Source of collection: collected from you.
Disclosure for a business purpose: shared with our processor Shopify [ADD ANY OTHER VENDORS WITH WHOM YOU SHARE THIS INFORMATION. FOR EXAMPLE, SALES CHANNELS, PAYMENT GATEWAYS, SHIPPING AND FULFILLMENT APPS].
Customer support information
Examples of Personal Information collected: [MODIFICATIONS TO THE INFORMATION LISTED ABOVE OR ADDITIONAL INFORMATION AS NEEDED]
Purpose of collection: to provide customer support.
Source of collection: collected from you.
Disclosure for a business purpose: [ADD ANY VENDORS USED TO PROVIDE CUSTOMER SUPPORT]
Email subscriber and profile information
Examples of Personal Information collected: email address, various non-Personal Information voluntarily provided by you when subscribing to our opt-in email list or creating a profile for your pet. You may opt out of your email subscription and pet profile at any time.
Purpose of collection: to provide you with information and advertising of interest to you, to communicate with you more effectively, to assist us in effectively managing any purchases you make from us, to effectively manage any account you have with us, and for general marketing and demographic analysis.
Source of collection: Collected automatically when you subscribe to our email list, create a pet profile concerning your pet, or otherwise register with the site.Disclosure for a business purpose: shared with our processor/controller, Good Boy Studios, Inc.; shared with various third-party processor marketing agencies and advertisers.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
- We may share various non-Personal Information with third party data processors for analytics purposes.
- We may share various non-Personal Information (pet profile information) that is voluntarily provided by you with our processor/controller, Good Boy Studios, Inc. that is then shared with various third-party data analysis processors.
- Our processor/controller, Good Boy Studios, Inc., may also associate various non-Personal Information (pet profile information) that is voluntarily provide by you with the web cookie received by your device when you voluntarily subscribe to our email list, create a pet profile concerning your pet, or otherwise register with the site, and share that information with third party processor agencies and advertisers to provide you with targeted advertisements on third party websites you may visit.
[INSERT INFORMATION ABOUT OTHER SERVICE PROVIDERS]
As described above, we use your Personal Information (solely or in combination with non-Personal Information) to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- [INSERT IF APPLICABLE] We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- We share various non-Personal Information (pet profile information) that is voluntary provided by you when subscribing to our email list, creating a pet profile, or otherwise registering with the Site with our processor/controller, Good Boy Studios, Inc., which may be associated with either the email address voluntarily provided by you and/or the web cookie received by your device, and then shared with various third-party processor marketing agencies and advertisers to provide you with target advertising on third-party websites you may visit.
- [INSERT OTHER ADVERTISING SERVICES USED]
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at
You can opt out of targeted advertising by:
- Deleting the pet profile you voluntarily created on our Site.
- Opting out of the email subscription you voluntarily signed up for by clicking the “opt out” button on any email received by you from us or otherwise deleting the pet profile you voluntarily created on our Site.
[INCLUDE OPT-OUT LINKS FROM WHICHEVER SERVICES BEING USED. COMMON LINKS INCLUDE:
- FACEBOOK - https://www.facebook.com/settings/?tab=ads
- GOOGLE - https://www.google.com/settings/ads/anonymous
- BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Using Personal Information
We use your Personal Information to provide our services to you, which include: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers. We also use limited Personal Information to provide you with information and advertising that may of interest to you as described more fully above.
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information.
[INSERT OTHER COOKIES OR TRACKING TECHNOLOGIES THAT YOU USE
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at email@example.com